“The Best Fishing Trip”

“It’s not about dying, it’s about living… and living to the fullest.”

Kelly Martin, Pennyroyal Hospice Executive Director, proclaimed that passionate remark at an annual community fundraising dinner for Hospice in 2010. He went on to tell the banquet room full of hundreds about the story of an avid fisherman who just wanted to have at least one more time to cast his reel.

That true story and Martin’s statement fueled the writing and direction of “The Best Fishing Trip,” a TV Spot produced by Hudge Creative Media Marketing in 2012. The spot features local talent and has received a Telly Award for its emotional storytelling.


To learn more about the basics of Hospice, view more videos here.

The Basics of Hospice Video Series